Executive Director's Greeting December 2016

In the spring we sent out a survey to members and prospective members, the first such survey that we have attempted in many years.  The objective was to get feedback on who makes up our membership, what needs of that membership we are fulfilling and what we could develop. Overall the survey is helping us to collectively decide on a direction going forward.  We are planning a more formal report once we have completed our larger plan with the help of students from the Schulich School of Business, but in the meantime I thought I would preview some of the feedback we received.  144 of approximately 2800 members replied to the survey, according to our sources this gives us 95% certainty of the answers with a +/- 10% margin of error. 

·         Almost all of the respondents were current members 

·         When thinking of the location of future events, and our offices, respondents wanted us to look for space that is close to a subway line (63.1%) and has available parking (61.7%) over finding a space that is downtown (31.2%) or close to a highway (18.4%). 

·         Respondents are more likely to update membership information, pay fees and use TMA149 contracts if there are available online (82.2%) as opposed to available through a mobile app (33.3%). 

·         Most of our respondents (71.9%) are supportive of replacing paper correspondence and membership cards with electronic versions of the same.

·         Many respondents (43.7%) have contributions made to the Music Pension Fund of Canada on their behalf often or very often when they are hired for musical services.  About the same number 45.8%  never, or rarely have these contributions made and some respondents (10.6%) do not understand how the contracting / pension system works. 

·         The four types of agreements that were the most popular among respondents working under contract were Miscellaneous, then Symphonic, then Electronic Media, the Theatre. 

·         71% of respondents use our Tariff of Fees. 

·         The most popular current services respondents use are P2 Visa processing, Insurance Protections and Discounts, Other Discounts, and Gig and Teaching Referrals. 

·         The most popular potential services among respondents are Discounted Music Instrument and Gear Offers, Discounted Travel Insurance (now implemented), Discounted Rehearsal Space (also now implemented), Networking Sessions with Music Directors, Leaders and Contractors. 

·         To increase TMA149’s profile members look for us to be more active at Universities, on Social Media, at Trade / Corporate Entertainment / Bridal Shows and at Music Conferences 

·         About one quarter (27.1%) of respondents are extremely satisfied or very satisfied with the service provided by TMA149, nearly half (46.5%) are satisfied with the service, and 18.8% of respondents are not satisfied or not at all satisfied with our service. 

·         Most respondents (55.9%) participated in self-contained music groups, solo acts or bands, 45.5% in orchestral and chamber music, 35 % in theatre and other live performance, and 29.7% as studio musicians. 

·         Most respondents had a practice in European Classical (57.4%) and Jazz/Blues (51.8%), and those genres were followed by Contemporary / New Music (46.8%), Rock/Indie/Pop (37.6%) and Folk / Roots/Country/ Traditional (32.6%). 

·         No respondents identified as an Aboriginal person, 10.6% identified as a visible minority according to the Statistics Canada Definition, and less than 2% as Francophone or person with a disability. 

·         Most respondents (63.3%) were age 50 or older, with about one quarter (23.6%) age 35-49, and 13.2% age 18-34. 

·         Most respondents live (67.6%) and provide musical services most often (79.3%) in the City of Toronto.  The remainder of responses were spread throughout the other regions we cover, as well as about 15% in each case outside of the regions we cover. 

Many questions, directions and even conclusions can be drawn from the answers above.  Again we will be back with a more comprehensive review of this survey, as well as other strategic issues and directions as we complete our larger plan. Please feel free to get back to us with your impressions as we look to chart a path from this point in our 119-year history for the next 119 years.

 

Twitter

Latest Tweets

May 24
RT @Michael__Adam @ONlabour @MPPKevinFlynn @TMA149 looking for quick next steps, a fair alternative for Ontario artists in growing sector,…
May 24
RT @Michael__Adam @ONlabour @MPPKevinFlynn#CWR seeks to protect arts & media sectors with more consultation, yet lack of recommendations…
Apr 28
Happy to once again attend & support annual Humber College Awards & Scholarships. Great music! Congratulations to… https://t.co/1CfZiAd1g7
Apr 28
RT @MayworksToronto: Online tix for opening night film, A Day's Work, are SOLD OUT. Limited rush tix to be released 15 mins prior to the ev…
Mar 08
RT @TorontoSymphony: The @globeandmail takes a closer look at #NCF17 as "TSO's New Creations Festival breaks away from convention" https://…
Mar 08
RT @EspritOrchestra: DON'T MISS #EspritO's season finale! April 2 @ 8pm, Koerner Hall https://t.co/fVXMmFjVXa
Mar 08
RT @Tafelmusik: As one of the greatest interpreters of Handel, we look forward to Karina Gauvin performing #Handel arias and more! https://…
OFL
Mar 08
RT @OFLabour: Happy International Women's Day!
Mar 08
RT @CanadaCouncil: Lots of excitement in our #Âjagemô gallery in Ottawa. It feels like a rock show load in! Stay tuned for more details @T
Feb 22
RT @blogTO: A huge design and tech festival is going to be taking over an abandoned #Toronto soap factory https://t.co/9CaklylLSQ https://t
Feb 22
RT @CanadaCouncil.@WpgSymphony invites 1,000 newcomers to special performance, thanks to #WelcometotheArts https://t.co/RceooCtkNA via @C
Feb 22
RT @TorontoSymphony: A first look at Dam! The Story of Kit the Beaver. A @TIFF_NET co-commission directed by @KjellBoersma w/ score by @eri
Feb 22
RT @SinfoniaToronto: CELLO PASSION #concert Saturday, March 4 #torontocentreforthearts https://t.co/ArLObFj6lc#Cellist Stephane... https:/…
Feb 22
RT @Tafelmusik: Great preview of Visions & Voyages via @TorontoStar. Opens TONIGHT at Trinity-St. Pauls w/ music, text & images: https://t.
Feb 22
RT @IMAs: This is the last week to get submissions in for the 2017 Indigenous Music Awards! Deadline Feb 26. Apply online: https://t.co/ihO
Feb 22
RT @CanadaCouncil: This is the earliest known Canadian film written by a woman @CBCArts https://t.co/flgM72OXlc https://t.co/O0ExvWgV7w
Feb 17
RT @CanadianOpera: Our final performance of #COCGötterdämmerung is SOLD OUT! Your last chance to see this acclaimed production is tonight!…
Feb 17
RT @Tafelmusik: Visions & Voyages is coming together, opening next Wednesday! Concert info: https://t.co/KqclGmR2yO Best avail: Wed Feb 22…
CFM
Feb 17
RT @cfmusicians: Big win 4 #musicians on Hollywood (Disney), Sony, Universal + Warner contracts @The_AFM#AFM #contractnegotiating 🤗 https…
Feb 17
RT @Local_802_AFM: Can you #copyright a chord progression? The answer will surprise you! Read our music & law column: https://t.co/nW3Yh4OE
Feb 14
Downtown General Meeting this Friday! Come tell us your ideas, $20 expense reimbursement for all members attending.… https://t.co/O5B0jEC4pU
Feb 14
Downtown General Meeting this Friday! Come tell us your ideas, $20 expense reimbursement for all members attending. https://t.co/ibOpeNLao9
Feb 08
RT @tpicinsurance: The Personal is your connection to savings, best-in-class service and fast claims processing. Get a quote today! https:/…
Feb 01
RT @hypebot: SoundExchange Pays Out Record $884 Million Amid Uncertain Future https://t.co/xwGohfMSsT
Jan 19
RT @pitchfork: Nigerian synth-funk legend William Onyeabor has died https://t.co/xf8yBiY1jp
Jan 13
RT @tpicinsurance: Don't let winter cause unpleasant surprises and keep an eye on your house pipes this winter! https://t.co/DKMtnzO3TP htt…
Jan 13
RT @tpicinsurance: You’re not the only one without renter’s insurance. Find out if you need coverage now! https://t.co/nv8NQSvyBg https://t
Jan 13
RT @tpicinsurance: The Personal is your connection to savings, best-in-class service and fast claims processing. Get a quote today! https:/…
Jan 13
RT @tpicinsurance: Drive the daily commute safely every day. https://t.co/8Lt96r5odI#Winter #Tips #DrivingTips https://t.co/LjvCkuwpya
Jan 11
RT @CanadianOpera: Free tickets for our upcoming Opera Insights events are now available! https://t.co/sBIkNNVdSR
Jan 11
RT @TorontoSymphony: 14-year-old Canadian pianist Leonid Nediak speaks with TSO Principal Bass Jeff Beecher about tonight's performance: ht…
Jan 11
RT @Tafelmusik: Excited to be exhibiting at the International Society for the Performing Arts conference today @ISPA_global#ny17ispa http…
Jan 11
RT @TorontoSymphony: Come to Koerner Hall for 6:45pm and hear the TSO Chamber Soloists take on Mozart's gorgeous String Quintet No. 3, K. 5…
Jan 11
RT @WorkInCulture: Coming up Wed. Jan 18, Mastering the Art of Partnerships & Collaboration workshop. Tix are $25 https://t.co/tuCPNvKnsC c…
Jan 10
RT @Tafelmusik: You won't hear any #Bieber but you will enjoy some #Biber at our next concert featuring Peter Harvey, baritone. https://t.c
Jan 09
RT @ActingUpStage: "Thank you for embracing musical theatre #GoldenGlobes #yaaaaaas https://t.co/qVCdbxn2Kd
Jan 09
RT @CanadianOpera: Our #COC1718 Season Announcement is only 5 days away! https://t.co/pXHbtgIIZA
Jan 09
RT @CanadianOpera: The Ring ends w/Götterdämmerung, Feb2-25, 2017: https://t.co/GCluvBnO0h "100 musicians in the pit working quite hard...."
Jan 09
RT @ONArtsCouncil: A new year means new possibilities. Find your grant application opportunity for 2017. https://t.co/LkDnF58flC https://t.
Jan 07
RT @TorontoSymphony: Join us for our 1st concert celebrating #Canada150 / Canadian composers Trudel, Ridout, Coulthard & Weinzweig Jan 21 h…
Jan 07
RT @Soundstreams#DYK: Feb. 2 concert is the only Canadian stop on The Estonian Philharmonic Chamber Choir's Tour - Tickets: https://t.co
Jan 06
RT @TorontoSymphony: Timeless & forever extraordinary. We're celebrating Mozart@261 Jan 11-20. But just how much do you know about him? htt…
Jan 06
RT @CanadianOpera: Listen to Good Day GTA on @classical963fm on Jan. 9 at 9:30 a.m. to hear an interview with @AshlieCorcoran, revival dire…
Jan 06
RT @CanadianOpera: The depth of Mozart’s genius is evidenced by his last opera, The Magic Flute, which opens in two weeks! https://t.co/5qt
Jan 06
RT @stratfest: Tickets for our 2017 season are now on sale! Book before February 7 to save up to 25%: https://t.co/PYSJ18DRzN https://t.co/
Jan 06
RT @CanadianOpera: The @TorontoStar remembers Stuart Hamilton: https://t.co/6FHPLBnq0W
Jan 05
RT @TorontoSymphony: Wunderkind Leonid Nediak speaks w #TSOPodcast's @jeffreybeecher about his upcoming Mozart@261 Festival performance ht…
Jan 05
RT @KorvenMark: Here's an instrument that was built for me for use in horror movie scores: https://t.co/2PJ5nLRGbo
Jan 05
RT @Shawtheatre: The Shaw is saddened by the passing of Co-Founder Calvin Rand.This season's St Joan will be dedicated to his memory. https…
Jan 05
RT @RollingStone: Songwriting legend John Prine on his colorful, still-thriving career https://t.co/gKntmixCz4 https://t.co/0G1eEfjJAQ